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What is ICICI direct.com all about?

ICICI direct.com is India's favorite share trading website with the largest 
number of retail customers. ICICI direct.com offers investors a seamless, hassle-free and paperless way to trade shares, as it integrates the banking, trading and settlement part of the business. ICICI direct.com is trusted by over a lakh share investors, as it  integrates the brokerage, banking and demat systems. So when a customer punches in a buy or a sell trade on his computer, the system checks the limit available in the customer's bank account/ the demat portfolio and then executes the trade on the exchange online. The bank account and the demat account automatically get debited or credited on settlement date.


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