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Why is  ICICI direct.com, trusted by over a lakh investors ?

Trading through ICICI direct.com is
Hasslefree  The integration of the three accounts (the brokerage, bank and demat accounts) enables you to get rid of all worries about tracking settlement cycles and writing cheques. Moreover, you don't need to transfer your shares or your money to a broker's pool account before trading. Your balances remain in your own account till settlement date.
Fast and transparent You can trade in a scrip when you want to and at the price you want to.
Easy No computer expertise required. No Financial Knowledge required. All you need is to see our product demonstration and you can start trading on ICICI direct.com like a pro.
Safe  ICICI direct.com uses the 128-bit encryption, the internet security system used by the best sites internationally. 
Trustworthy ICICI direct.com comes from ICICI, an organisation that millions of Indians trust.

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